SMALL BUSINESS NOVEMBER CAMPAIGN

Spend small to deliver BIG from November 1 - 27 (Giving Tuesday)

Free promotion to downtown businesses includes:

  • Paid social media marketing on several platforms and Facebook groups

  • E-blasts to Framingham forums and DFI listserv

Join in! Goal: 500 photos will raise $500.00 (499 photos will raise $0.00)!

  1. Type “#shopdowntown“ on social media (Facebook, Twitter, and Instragram) that accompanies your small business support photos

    • share photos to the Go Downtown Framingham! group, DFI page, or email DFI

    • pictures can spotlight “Shop Small” swag featured at downtown venues, including pins, stickers, heart signs, bags, and more.

  2. Check into the Small Business November Campaign Facebook event!

  3. Use the #shopdowntown Facebook profile frame available here!

  4. Event is a fundraiser for Downtown Framingham, Inc. to sustain essential staff and small business marketing support. Each photo raises $1.00; photos taken in Burkis Square raise $2.00.

    1. Contributions are accredited to SMOC Financial Services team and the 2018 Urban Agenda Grant.

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Reason #1 to support our small businesses: "Shopping at small businesses helps keep money within the neighborhood. A series of studies by the research firm Civic Economics found that 48 percent of purchases at local independent businesses go right back into the community, compared to less than 14 percent of sales made at chain stores."

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Reason #2 to support our small businesses: "Money spent in the community will go back into it in the form of creating employment opportunities. According to the Small Business Administration, the 28 million small businesses in America account for 54 percent of all sales in the U.S. Plus small businesses have provided 55 percent of all jobs and 66 percent of all new jobs since the 1970s.”

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It's Day 3 of Small Business Support Month! Reason #3: "Small businesses develop partnerships and strengthen ties with people in the neighborhood. Brick and mortar establishments serve as community hubs!" This is so apparent downtown!

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It's Day 4 of Small Business Support Month! Reason #4 to shop small: "Shopping at one local business helps other local businesses. By shopping at a business in the neighborhood, you’ll most likely stop by other independent retailers in the vicinity and create a ripple effect on the entire local economy. “

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It's Day 5 of our Small Business Support Month! Reason #5: "You’ll be able to find locally made gifts that are perfect for your significant other or enjoy a one-of-a-kind specialty drink at the local watering hole." This is so true of our breweries, specialty coffee roasters, and art galleries!

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It's Day 6 of Small Business Support Month: Reason #6: "It helps keep communities diverse. By supporting small businesses, we’re making sure independent businesses thrive by adding to the cultural vibrancy and uniqueness of a community."

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It's Day 7 of Small Business Support Month! Reason #7 to shop small: "Local businesses make more local purchases requiring less transportation and usually set up shop in town centers rather than on the fringe. This generally means contributing less to sprawl, congestion, habitat loss, resource depletion and pollution."

It's Day 8 of Small Business Support Month! Reason #8 to shop small: "Build Community! The casual encounters you enjoy at neighborhood–scale businesses and the public spaces around them builds relationships and community cohesiveness."

Content Source: https://www.amiba.net/resources/localhero/

Small Business Support Month is a hit! Reason #9 to shop small: "Get real value for yourself! Reader surveys by the Consumers Union repeatedly show independent businesses beating their chain competitors in overall customer satisfaction (and often save you money)."

Content Source: https://www.amiba.net/resources/localhero/

It's Day 10 of Small Business Support Month. Reason #10 to shop small: "Lower Taxes! More efficient land use and more central locations mean local businesses put less demand on our roads, sewers, and safety services. They also generate more tax revenue per sales dollar. The bottom line: a greater percentage of local independent businesses keeps your taxes lower."

Content Source: https://www.amiba.net/resources/localhero/

Reason #11 to support small businesses: on Veterans Day, support small businesses run by Veterans!

Today's promo is for Panza Shoe. Richard Panza is an Army National Guard Veteran who worked diligently to take care of his fellow soldiers just as he has taken care of your shoe needs for over 50 years! Stop by today!

It's Day 12 of small business support month! Reason #12: enhance local democracy! Local ownership of business means local owners with roots in the community are involved in key development decisions that shape our lives and local environment.

It's Day 13 of Small Business Support Month! Reason #13 to shop small: enhance the health of local residents! Research shows a strong correlation between the percentage of small locally-owned firms and various indicators of personal and community health and vitality.

Content Source: https://www.amiba.net/resources/localhero/

It's Day 14 of small business support month! Reason 14 to shop small: they really give back to their community! Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses.

Content Source: https://www.amiba.net/resources/localhero/

The Small Business Support Month continues! Reason #15 to shop small: "Local stores develop customer trust and enable you to try on and try out items before you buy — and get real expertise — saving your time and money."

Content Source: https://www.amiba.net/resources/localhero/

It's Day 16 of Small Business Support Month! Reason #16 to shop small: "Small businesses shape our community's character! Independent businesses help give your community its distinct personality."

Content Source: https://www.amiba.net/resources/localhero/

It's Day 17 of Small Business Support Month! Reason #17: "STRENGTHEN YOUR LOCAL ECONOMY! Each dollar you spend at independent businesses returns 3 times more money to your local economy than one spent at a chain (almost 50 times more than buying from an online mega-retailer) — a benefit we all can bank on."

Content Source: https://www.amiba.net/resources/localhero/

It's Day 18 of Small Business Support Month! Reason #18: "Small businesses often dictate their own prices to remain competitive, which means you can often find better quality items at good costs."

It's Day 19 of Small Business Support Month! Reason #19: "Small business owners are generally experts in their field and are better equipped to answer complex questions or provide innovative solutions for their customers."

It's Day 20 of Small Business Support Month! Reason #20: "Small businesses tend to buy from other small businesses. When they purchase locally-sourced ingredients or products, they also contribute to their neighbor business’ success and the economic well-being of the entire community."

It's Day 21 of Small Business Support Month! Reason #21: RESILIENCY! Local businesses are less susceptible to national downturns and more likely to work harder to stay open. “Local ownership means that important decisions are made by people who live in our community and feel the impact of those decisions,” explains Chris Branson, co-founder of Keep It Local OK.

It's Day 22 of Small Business Support Month! Reason #22: SUPPORT FUTURE GROWTH! "Experts agree on this reason—shopping locally is the best way to show pride in your city and help protect the businesses that make our city unique."

It's Day 23 of Small Business Support Month! Reason #23: BUY WHAT YOU WANT - NOT WHAT SOMEONE ELSE WANTS YOU TO BUY! "A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers guarantees a much broader range of product choices.”

It's Day 24 of Small Business Support Month! Reason #24: ENCOURAGE LOCAL PROSPERITY! "A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character."

It's Day 25 of Small Business Support Month! Reason #25: WELCOME NEW BUSINESSES WITH OPEN ARMS! When a new, small business opens, the local community cannot wait to meet the owners, who often are just as excited to display their personal touch.