Waushakum Welcomers Share Shopping Preferences, Neighborhood Desires

Waushakum Welcomers Share Shopping Preferences, Neighborhood Desires

Prepared by Evan Robertson, DFI Project Manager | August 2, 2019

This year, residents of the Waushakum neighborhood participated in our Welcomers’ survey to help bridge trust and familiarity between residents while encouraging greater affinity for nearby businesses.  The survey results and accompanying “social share cards” are precursor efforts toward the Waushakum Welcomers Block Party on September 7 at Anna Murphy Playground (60 Cove Avenue) from 3 pm to 7 pm.

A planning meeting will be held on Monday, August 5th at Braza Grill (672 Waverly Street) starting at 6:30 pm .

A planning meeting will be held on Monday, August 5th at Braza Grill (672 Waverly Street) starting at 6:30 pm.

Perhaps the most unifying piece of information to emerge from the Welcomers’ study comes from reviewing the grocery shopping behavior of Waushakum residents, with over 95% of respondents reporting that they buy their food at large, brand-name retailers like Stop & Shop, Wegmans, or Shaws. While only 33% of residents admitted to shopping in downtown Framingham, an astonishing 84% stated that they use reusable bags “always” or “sometimes” when they do shop.

When shoppers were asked their reason for choosing other locations than downtown, the most common response – over 35% – reported that none of the shops appeal to them. In respect to the downtown area, the second-most common concern among potential shoppers was the perception of limited available parking, which was recorded at nearly 20%.

Our 2019 survey tells us that the historic Waushakum neighborhood is largely-composed of familiar faces, with over 60% reporting that they have lived in their current residence for at least ten years. Residents may also be happy to discover that they are among friends when it comes to favorite sports teams: all but one respondent – a Yankees fan – expressed favoritism for either the Red Sox, Patriots, or Bruins. Another common theme among households is the desire for improvements in infrastructure and public services.

Out of the 47 surveys returned, 19 individuals wished for better enforcement of on-street parking and speeding limits in their neighborhoods, eight responded with hopes for safer streets, and seven agreed that sidewalks could be better maintained.

Check out all the Waushakum Welcomers Social Share Cards here:  downtnownframinghaminc.org/waushakum

Check out all the Waushakum Welcomers Social Share Cards here: downtnownframinghaminc.org/waushakum

Last, the survey reveals that Waushakum residents are satisfied overall with the level of safety in their neighborhood. Of the 31% of respondents who answered “no” to this question however, chief concerns include 1) high crime and 2) traffic violations – mainly, speeding.

Thank you once again to all our respondents!

Last-but-not-least, congratulations to Pho Dakao for placing first in Waushakum’s vote for favorite downtown business!


101 Concord Street

101 Concord Street

Pho Dakao was voted the top downtown business by Waushakum Welcomers. Jack’s Abby came in second place, and Sofa Cafe came in third place.

Pho Dakao was voted the top downtown business by Waushakum Welcomers. Jack’s Abby came in second place, and Sofa Cafe came in third place.